About Us

Built for Amazon Sellers,
By Amazon Sellers

AmzInsight was created to solve a real problem: fragmented data, manual reporting, and reactive advertising decisions. We built the platform we wished existed.

Our Mission

Amazon sellers generate enormous amounts of operational data — sales trends, ad performance, inventory levels, customer feedback — but acting on it requires stitching together reports from Seller Central, Advertising Console, and third-party tools.

AmzInsight consolidates all of that into a single, unified platform. By integrating directly with Amazon's official APIs, we provide a real-time, accurate picture of your entire Amazon business without manual exports or spreadsheets.

Our AI layer goes further: instead of just surfacing data, it surfaces decisions — keyword opportunities you're missing, bids that need adjusting, listings that could convert better.

2
Amazon APIs Integrated
SP-API & Advertising API
6+
Report Types Parsed
Sales, orders, inventory, ads & more
AI
Powered Optimization
Listings, keywords, bids
100%
Internal Deployment
Your data stays private

How We Use Amazon APIs

AmzInsight is registered as an Amazon Advertising API partner to provide authorized, compliant data access

Amazon SP-API

We use SP-API to retrieve seller-authorized reports on an automated schedule: sales and traffic data, order history, FBA inventory snapshots, and settlement reports. Data is fetched, parsed, and stored in our internal database for analysis.

  • OAuth 2.0 authorization flow per seller account
  • Report requests follow Amazon's rate limits and best practices
  • Raw report files archived to S3 for auditability

Amazon Advertising API

We use the Advertising API to pull campaign performance metrics, keyword data, and targeting reports for Sponsored Products. This powers our bid optimization engine and keyword opportunity analysis.

  • Access scoped to advertiser profiles authorized by the account holder
  • Data used exclusively for internal campaign optimization
  • No ad data shared with any third party

Technology Stack

Built on proven, open-source technologies for reliability and maintainability

Backend Python 3.13 / FastAPI
Database PostgreSQL + Redis
Storage Amazon S3
Scheduler APScheduler (persistent)
AI / LLM OpenAI-compatible API
BI Metabase (self-hosted)
Infrastructure Docker Compose
Frontend HTMX + Jinja2